The Importance of a Good Façade

With the word façade meaning face in French, it makes absolute sense that this component of a building is one of great importance. The façade of a building, if designed correctly can, generate business for commercial buildings, create a great first impression and leave a lasting one, serve a practical security purpose, create a point of differentiation and has the power to be environmentally effective.
 
Generate Business:
 
The first thing that usually convinces a client to enter a store to potentially purchase items, is its store front. Unusual or beautifully designed facades have the same effect, capturing the attention of onlookers who are intrigued by the façade of the building. For a business, a great façade has the power to intrigue and lure consumers in, which can generate not only interest in the innovative business, but generate business.
 
A Great First Impression:
 
As mentioned before the word ‘façade’ is a French word for ‘face’. Now, when you meet a person for the first time the first thing you see is their face and whether they make a good or bad impression , the thing you remember , in most cases, is their face or look. This is the same for a building. A successful façade allows onlookers to develop a great and lasting impression of a business or residential structure, without even knowing the buildings purpose or contents.
 
Practical Purpose:
 
When it comes to both residential and commercial buildings, façades have the power to not only look interesting, but offer an element of practicality. Structures with solid marble, stained or mirrored glass facades allow their occupants to maintain a sense of security, as no one can see in, while also looking aesthetically pleasing.
 
Create a Point of Differentiation:
 
A great façade has the power to grab attention and keep it. Unique facades offer their occupants the opportunity to express their personality, unique style and stand out from the surrounding buildings, thus creating a point of differentiation. For occupants of residential buildings this is a major plus, for commercial complexes,  it’s an effective marketing strategy.
 
If you would like to upgrade your buildings’ façade, you’ve come to the right place. You can get in touch with us at [email protected]. We’d love to help give your building new life!